Above Video - AVIWorks Showreel

Using video for promotional and educational purposes is a great way to inspire, motivate and inform your audience in ways that photos and text just can’t do.

9 reasons to make video a priority in your marketing

1. NLP (Neuro Linguistic Programming) - Communicating effectively is one of the most widely accepted problems in business today. This is mainly due to our different thinking patterns. Some of us understand information better if it is delivered visually, some if we hear it aurally or if it is linked with feelings of emotion, and some a combination of the above. What ever our preference for the method of information delivery might be, using video is the only form of communication that covers all the different thinking patterns. Therefore, if we want as many people as possible to understand our marketing message, using video is a must! - unless our customers have a sixth sense that is!

2. Time Effective – These days we don’t have hours to read through pages of text to get to those all-important nuggets of information that influence our buying decisions. However, with a professionally produced video your potential clients get all the information they need without wasting valuable time and effort. As a result they will be able to make informed decisions far quicker.

3. Sticky – Once upon a time, having video on our websites would have made viewers close the page very quickly. The reason being that web streaming speeds or downloads were very slow and people didn't want to wait. As web streaming speeds have increased and waiting time for video streaming is now virtually non-existent, the opposite has become true. This is where the term sticky comes from. Potential clients now stay on websites for longer if there is a professionally made video to watch that addresses everyone's fears of doing business with the company in question.

4. It's Emotional – because video makes use of more senses than other forms of marketing communication, it can generate a great deal of emotion. This is an extremely important point to bear in mind. Why? because we make buying decisions based on 20% logic and 80% emotion - Hurray for video!

5. It's more believable - tests were conducted during a presentation, whereby potential clients were shown a testimonials in both video and text forms. The audience was not made aware that the content in the text versions of the testimonials was the same as in the video versions.
Nearly 100 % of the audience agreed that if they were in the market for the service on offer they would have had no hesitation in buying from the company that used video testimonials. The reasons they gave were that the video versions had much greater impact and credibility, and therefore were much more believable.

6. Videos are now search engine friendly - videos now appear in the search results pages. For example, if you were to Google your chosen subject you would almost certainly see video listings on the first page. It’s also been said that video accounts for more than 50% of the traffic on the web and is also playable on mobile devices.

7. It's Versatile - A video that has been produced for your website can also be repurposed and used on DVD or Blue-ray disk. Just imagine how confident your sales force would feel when visiting potential clients for the first time, armed with video testimonials from happy customers or a promotional video explaining the benefits of working with your business.
For more information on the advantages of using video for lead generation and follow-ups, take a look at the AVIWorks Price Page

8. Cost Effective – the budget required to produce a professionally shot and edited promotional video has come down substantially over the last few years and has made video a truly cost effective way of marketing your products and services both on and offline.

9. A Personal Connection – using a professionally shot and edited video on your site can establish a personal relationship with the viewer. This means potential clients may feel they already know you and as a result are more likely to do business with you than your competition who doesn't use video.

A word of warning - a great video will set your company apart from its competition and increase your chances of achieving higher sales. However a poorly made video will do the opposite.

So unless you have had
* years of experience in using video cameras and editing suites
* know how to put a story together that works on screen
* are an expert in composition and lighting
* have a knowledge for what music goes with what video to create the right feel and impact or
* Know how to encode for different delivery options

then use professionals – it will cost you less in the long run and save you a great deal of heartache!